EduPath Academy
Enrollment conversion up 2.3x with WhatsApp journeys that replaced cold-calling entirely.
Industry
Education
Region
Bengaluru, India
Products Used
AI Agents, Journey Orchestration, WhatsApp, Engagement CRM
Enrollment Conversion Rate
2.3×
Student Churn in 90 Days
↓ 42%
Overview
EduPath Academy runs professional certification and upskilling programs across Bengaluru, with prospective students discovering them through paid search, referrals, and education portals. Admissions relied on a small counseling team manually calling every inquiry to explain course options, a process that scaled poorly as inquiry volume grew.
The Challenge
Every prospective student received the same generic follow-up call regardless of which course they were actually interested in. Counselors had no visibility into what a lead had already read on the website or which program pages they'd viewed, so calls started from zero every time. Re-engagement with students who went quiet after their first inquiry was almost nonexistent, most simply never heard from EduPath again.
The Solution
EduPath deployed a Geta.ai AI Agent on their website and WhatsApp to handle first-touch conversations, automatically capturing course interest, budget, and preferred start date.
Journey Orchestration then triggers hyper-personalized WhatsApp follow-up sequences based on each student's exact course interest, sharing relevant syllabus details, alumni outcomes, and enrollment deadlines instead of generic messaging.
Students who go quiet automatically enter a re-engagement journey timed around application deadlines, rather than falling out of the pipeline entirely.
Impact
| Metric | Before | After | Change |
|---|---|---|---|
| Enrollment Conversion Rate | 1.0× | 2.3× | +130% |
| Student Churn (90 Days) | Baseline | ↓ 42% | -42% |
| Revenue from Re-engagement | ₹0 | ₹40L / semester | New |
“Our students now receive hyper-personalised follow-ups based on their exact course interests. Re-engagement journeys alone added ₹40L in revenue last semester, without adding a single SDR.”