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Geta.ai
Finance & BFSI

More Quality Leads. Lower Acquisition Cost. Compliant Engagement.

Your AI Agent qualifies financial leads by eligibility first on WhatsApp, Journey Orchestration keeps every outreach compliant and personalized, and advisors close from the Unified Inbox with full context.

Trusted by Finance & BFSI teams atGrowthFin Capital·SwiftLoan·TrustBank Digital·MoneyMap

The BFSI challenge

Why financial brands waste budget on unqualified leads

Volume without qualification, generic campaigns that damage trust, and applications that drop off mid-way, the three gaps eroding your conversion rate.

The challenge

High lead volume, low conversion quality

Financial product campaigns generate thousands of leads but advisors spend 80% of their time on unqualified contacts, wrong income bracket, wrong product, wrong eligibility. CAC skyrockets.

Your AI Agent qualifies every lead on WhatsApp by income, product type, credit profile, and eligibility before any human involvement, advisors only speak to pre-qualified prospects.

The challenge

Generic financial campaigns violate trust

Sending home loan offers to someone who just took a personal loan, or investment products to someone with no declared income, damages brand trust and risks compliance flags.

Journey Orchestration segments by product interest, income bracket, credit profile, and application stage, automatically delivering compliant, hyper-personalized offers at exactly the right moment.

The challenge

Dropped applications lose booked revenue

60–70% of started loan or account applications are abandoned mid-way. No follow-up system means this revenue walks out the door.

Journey Orchestration detects application drop-off events and automatically triggers a re-engagement sequence with personalized follow-up, document reminders, and advisor contact from the Unified Inbox.

AI Lead Qualification

Only sales-ready leads reach your advisors.

Every inbound financial lead, regardless of source, is immediately engaged by your AI Agent over WhatsApp. It qualifies by loan type, income range, employment status, credit profile, and product eligibility using a conversational flow you configure, while the Engagement CRM logs the profile automatically. Pre-qualified leads are routed instantly to the right advisor team with a full qualification summary in the Unified Inbox. Ineligible leads receive alternative product suggestions and are picked up by Journey Orchestration for long-term nurture, so no lead is wasted, just redirected appropriately.

higher lead-to-approval rate, advisors close with pre-qualified contacts only
app.geta.ai
Loan Application Pipeline5 applicants · 4 stages
AI qualifying leads in real time…
Inquiry
RD
Rahul D.
₹45L
SK
Sneha K.
₹22L
AI Qualified
AM
Arjun M.
₹38L
Under Review
PJ
Priya J.
₹60L
Disbursed
VN
Vikram N.
₹18L
AI qualification active · 5× lead-to-approval rate
app.geta.ai
Profile-Based CampaignsLive preview

Audience

First-Time Homebuyers · 640 contacts

WhatsApp

Message

👋 Hi {{first_name}}, based on your income profile you're pre-qualified for our first-time buyer rate. Here's what that means for your EMI.

3 segments · sent automatically by Journey Orchestration
Hyper-Personalized Financial Campaigns

Right product. Right profile. Right moment.

Financial product campaigns that ignore profile context don't just underperform, they damage trust and risk compliance flags. The Engagement CRM segments your lead base by income bracket, declared liabilities, product interest, application stage, and credit behaviour, and Journey Orchestration sends each segment a campaign personalised to their profile: a first-time homebuyer sees a different message than a salaried professional looking to invest, or a self-employed applicant seeking a business loan. Contextually relevant, compliant, and timed to the moment of highest intent.

3.6×campaign ROI vs generic financial product blasts
Advisor Inbox & Full Lead Context

Every financial lead. Full profile. Close-ready.

When a pre-qualified lead reaches an advisor, the Unified Inbox shows the complete Engagement CRM profile beside the live conversation: income declared, assets, product interest, eligibility score, application history, and every past interaction with the AI Agent and your team. Advisors close without asking questions the customer has already answered. No duplicated effort, no lost context between channels. The result: faster time-to-close, higher conversion rates, and a dramatically lower cost per disbursed loan.

↓ 41%lower CAC, advisors waste zero time on unqualified or repeat-context questions
app.geta.ai
RD
Rahul D.Home Loan

₹45L · Applied 2 min ago

Checking…

Automated compliance checks

Identity verified
Credit score: 748
Employment: Salaried
Debt-to-income: 28%
Final scoring…
AI qualification in < 90 seconds
100% automated
Geta has helped us automate customer engagement while maintaining the level of accuracy and consistency required in financial services. From answering customer queries to qualifying leads and triggering follow-ups, the AI Agent has significantly reduced manual effort for our team.
TU

Tirupati Urban Co-op Bank

How the modules work together

One applicant, seven modules, an application that finishes.

Most lost BFSI revenue is not a customer who said no — it is an application that stalled at a document. Here is which module owns each step, and what it hands over.

  1. STEP 1Web Agent

    Handles the pre-qualification conversation on the product pages — eligibility against income and tenure, what the rate depends on, which documents will be needed — while staying strictly on published product facts rather than giving advice.

    Hands on: the product of interest and the eligibility inputs the applicant supplied, so the first human conversation starts from a qualified position.

  2. Captures the contact and the explicit consent to be called, inside the conversation, recording what was consented to and when.

    Hands on: a consented, reachable lead with the consent trail stored against the profile — the record that matters when contact permission is questioned later.

  3. Holds one applicant record: the products enquired about, every document submitted, every call made, and the consent history — visible to whichever advisor picks the case up.

    Hands on: a complete case file, so an applicant is never asked twice for a document they already sent.

  4. Advances the application through its real stages — enquiry, application started, KYC pending, under review, sanctioned, disbursed — as each piece of evidence lands. A behavioural segment cannot express 'KYC pending'; a stage can.

    Hands on: an accurate pipeline view and the specific chase each stalled application needs, rather than one generic reminder for every stage.

  5. Runs the flows that recover abandoned applications and hold existing customers: document chases that stop when the document arrives, drop-off recovery for half-finished applications, and renewal reminders timed from the policy or loan date.

    Hands on: completion — the majority of lost BFSI revenue is an application that stalled at a document, not a customer who said no.

  6. Delivers secure document-upload links, application status updates and renewal notices on the channel that gets read, with voice available for confirmations that warrant a call.

    Hands on: replies — and anything needing a licensed human reaches an advisor through the Unified Inbox with the application stage and document history in view.

  7. Reports conversion by product and by stage, and pinpoints the exact step where applications stall most often.

    Feeds back: the one stage worth fixing next — and the data to prove whether last month's change to the document chase actually moved completion.

And then it compounds

Every stalled application tells you which stage to fix. The step where applications stop becomes the chase flow you rewrite, renewals move from a spreadsheet to a dated journey, and the consent trail builds itself as you go — so completion rate climbs on the same seven modules, with the audit record already in place.

Every step above is a module you already have on the Geta.ai plan — not an add-on, not a separate tool to integrate. Finance & BFSI teams switch them on in the order that matches how they already sell and serve.

How It Works

From Financial Lead to Closed Deal

One system, four steps: the AI Agent, Journey Orchestration, Engagement CRM, and Unified Inbox working together from the moment a lead arrives to the moment revenue is attributed per product.

AI Agent qualifies the lead on WhatsApp

Every inbound lead, from Meta Ads, Google, landing pages, or WhatsApp click-to-chat, is engaged instantly by the AI Agent, which asks income range, employment type, existing liabilities, and product intent before a human is ever involved.

Journey Orchestration follows up automatically

Eligible leads are routed to the right advisor team immediately. Ineligible leads receive alternative product suggestions and are picked up by an automated Journey delivering compliant, personalized offers, with application drop-off and KYC-abandonment triggering re-engagement on its own.

Engagement CRM keeps the financial profile current

Income, declared assets, product interest, eligibility score, and application stage update automatically after every interaction, so the record is always accurate without manual entry.

Advisor closes from the Unified Inbox

The advisor's inbox shows the complete financial profile beside the live chat, income, assets, eligibility score, and full conversation history. Post-disbursement, revenue is attributed back to product, campaign, and channel.

See it in action

A lead messages

Interested in a home loan, I'm salaried, around 12L income

AI Agent extracts
Product: Home LoanEmployment: SalariedIncome: ₹12L
Automatically triggers

Tagged eligible for the 'Salaried Home Loan' segment. Journey Orchestration sends the pre-approved rate and document checklist, routed to an advisor if they engage further.

FAQ'S

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Contact Support

Yes. Geta.ai supports DND scrubbing and TRAI-compliant sending for SMS channels. For WhatsApp communications, all messages are sent via the official WhatsApp Business API, which requires pre-approved message templates for promotional content, ensuring compliance with Meta's financial services messaging policies. Our team assists with template submission and approval for BFSI-specific content.

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