Question 1

What is the difference between behaviour triggers and time delays?

Accepted Answer

Time-delay drips send the next message N days after the previous one, regardless of what the contact did. Behaviour triggers send the next message based on what the contact actually did: opened an email, clicked a link, visited a page, replied to a WhatsApp message, or changed pipeline stage. Geta.ai supports both, but behaviour-triggered journeys consistently outperform time-based sequences on conversion rate.

Question 2

Can drip sequences run across multiple channels?

Accepted Answer

Yes. Geta.ai drip journeys can include Email, SMS, WhatsApp, and Voice steps in any combination. You can configure the sequence to try Email first, then send a WhatsApp follow-up if there's no open after 48 hours, automatically choosing the best channel per contact based on their engagement history.

Question 3

Can I A/B test individual steps in a drip?

Accepted Answer

Yes. Geta.ai supports A/B testing at the step level within a journey, testing subject lines, message content, send times, or channel selection. The platform automatically measures performance per variant and can auto-promote the winning variant after a statistically significant sample is reached.

Question 4

How are unsubscribes handled in drip sequences?

Accepted Answer

Contacts who unsubscribe from a channel are automatically suppressed from future sends on that channel in real time. Geta.ai maintains channel-level and global opt-out lists, ensuring compliance with email CAN-SPAM, WhatsApp Business Policy, and SMS regulations. Unsubscribe events are logged in the CRM contact record.

Question 5

Can I segment contacts before enrolling them in a drip?

Accepted Answer

Yes. Geta.ai's dynamic segmentation engine lets you filter by any CRM field, behaviour event, tag, custom property, or stage before enrolling contacts in a drip. Segments update in real time, so new contacts who match the criteria are enrolled automatically without manual action.

Question 6

What analytics are available for drip performance?

Accepted Answer

Geta.ai provides step-level analytics for every drip: open rate, click rate, reply rate, bounce rate, unsubscribe rate, and conversion rate by step. At the sequence level, you see total enrollments, completions, exits, and revenue attributed. All metrics are filterable by segment, channel, time period, and campaign.

Question 7

Does the CRM stay in sync during active drip journeys?

Accepted Answer

Yes. CRM stage changes, tag updates, and property changes during an active drip are reflected in subsequent messages and can trigger branch logic in the journey. If a contact closes a deal mid-sequence, they're automatically exited from the nurture drip and enrolled in an onboarding sequence.

Question 8

How complex can journey branching logic get?

Accepted Answer

Geta.ai supports multi-level branching based on any combination of events, delays, conditions, and CRM data. You can create sequences with dozens of branches and conditions, and the visual journey builder makes complex logic readable. Teams typically start with 3–5 branch points and expand from there as they gather performance data.

Nurture every lead with the right message at the right moment.

What changes when drips respond to behaviour

From enrolment to attributed revenue in 4 steps

Contact enters the sequence on trigger or manually

Sequence branches based on real behaviour

Right channel, right message, right time

Every step linked to revenue outcomes

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Journey Orchestration

Messaging

Engagement CRM

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