Question 1

How does Geta.ai handle WhatsApp Business API setup?

Accepted Answer

Geta.ai manages the entire WhatsApp Business API onboarding process: business verification with Meta, phone number registration, business profile setup, and initial template submission. Most businesses are live within 3–5 business days. Our team handles the technical complexity so you can focus on your campaigns.

Question 2

How long does Meta template approval take?

Accepted Answer

Meta typically approves WhatsApp message templates within 24–48 hours for standard categories (marketing, utility, authentication). Geta.ai guides template structure to maximise first-pass approval rates, as we know which formats, CTAs, and content patterns Meta approves quickly and which ones cause delays.

Question 3

What types of messages can I send on WhatsApp?

Accepted Answer

WhatsApp Business API supports three message categories: Marketing (promotional campaigns, offers, product launches), Utility (transactional messages, order updates, appointment reminders), and Authentication (OTPs, verification codes). Each category has different pricing and approval requirements. Geta.ai helps you categorise templates correctly for the best delivery outcomes.

Question 4

How do I collect opt-ins for WhatsApp marketing?

Accepted Answer

Geta.ai supports multiple opt-in collection methods: website forms with WhatsApp consent checkbox, QR code scan-to-subscribe flows, click-to-WhatsApp ad flows from Meta Ads, and keyword-based opt-in via existing WhatsApp threads. All opt-ins are stored in the CRM with timestamp and source for compliance audit purposes.

Question 5

How does WhatsApp opt-out and unsubscribe work?

Accepted Answer

Geta.ai automatically includes opt-out instructions in marketing messages as required by Meta policy. Contacts who reply 'STOP', 'Unsubscribe', or equivalent keywords are immediately suppressed from future WhatsApp marketing sends. Opt-out status is synced to the CRM contact record and respected across all channels.

Question 6

What delivery rates can I expect?

Accepted Answer

WhatsApp Business API messages typically achieve 95–99% delivery rates for compliant numbers on active devices. Open rates average 65–78% for well-segmented lists, compared to 15–20% for email. Reply rates for personalised WhatsApp campaigns average 15–25%, vs 2–3% for equivalent email campaigns.

Question 7

Can contacts reply to WhatsApp campaigns and start a two-way conversation?

Accepted Answer

Yes. Replies to any WhatsApp campaign arrive in Geta.ai's Shared Inbox, where your team can respond manually or where AI Agents can handle them automatically. Two-way conversations are fully supported, with the contact's CRM profile visible alongside every reply. This is a key advantage of WhatsApp vs email marketing.

Question 8

How does WhatsApp ROI compare to email marketing?

Accepted Answer

Geta.ai customers consistently see WhatsApp campaign ROI at 4–6× email baseline for equivalent audience segments. The primary drivers are higher open rates (70%+ vs 18%), higher reply rates (20%+ vs 2%), and faster conversion cycles due to two-way conversation capability. WhatsApp campaigns also typically have lower opt-out rates when messages are well-personalised.

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What changes when WhatsApp is done right

From API setup to attributed revenue in 4 steps

WhatsApp Business API connected and verified

Approved message templates with personalization tokens

Hyper-personalized delivery at scale

Delivery, opens, replies, and revenue tracked

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