Test Your AI Agent's Follow-Up Sequences. Scale What Converts.
Run A/B tests across the complete multi-channel sequences your AI Agent follows up with, comparing full paths, not just subject lines. Identify the lowest-CAC journey and make it the agent's default.
Based on aggregated data from Geta.ai customers across Real Estate, Education, E-Commerce, and Finance verticals. Individual results may vary.
Journey Variant Testing
Compare full sequences: channel, cadence, content
Any-Node A/B Split
Insert a test at any point in the Journey canvas
Configurable Traffic Split
50/50, 70/30, or custom ratio, you decide
Step-Level Analytics
See exactly where performance diverges between variants
Statistical Confidence
95% confidence threshold before winner is flagged
Conversion Goal Tracking
Define the metric that matters: clicks, replies, deals
One-Click Winner Promotion
Route all traffic to the winning variant instantly
Zero-Disruption Testing
Active contacts unaffected, tests run on new enrollments
Journey Variant Testing
Compare full sequences: channel, cadence, content
Any-Node A/B Split
Insert a test at any point in the Journey canvas
Configurable Traffic Split
50/50, 70/30, or custom ratio, you decide
Step-Level Analytics
See exactly where performance diverges between variants
Statistical Confidence
95% confidence threshold before winner is flagged
Conversion Goal Tracking
Define the metric that matters: clicks, replies, deals
One-Click Winner Promotion
Route all traffic to the winning variant instantly
Zero-Disruption Testing
Active contacts unaffected, tests run on new enrollments
What's inside
Everything you need to run rigorous Journey experiments.
Geta.ai's A/B Testing module brings scientific experimentation to multi-channel Journey sequences, so every optimization decision is backed by real conversion data, not gut feel.
See Exactly Where One Path Outperforms the Other.
Geta.ai's A/B analytics panel shows side-by-side step-level performance for both variants: enrollment, engagement rate, conversion rate, and revenue attribution per node. You don't just learn that Variant B wins overall; you learn which specific step drove the difference. That granularity lets you extract learnings that improve every future Journey you build.
- Side-by-side conversion funnel for Variant A and Variant B
- Step-level drop-off comparison, find the exact point of divergence
- Revenue attribution per variant, connect sequences to closed deals
- Statistical confidence indicator so you act on reliable data
Aggregate funnel, all journeys
Journey performance
New Lead Welcome
Proposal Follow-up
Re-engagement
Stage: New Lead
Trigger
Wait 15 min
Delay
Send Welcome Email
Action
Email Opened?
Condition
WhatsApp Follow-up
Not opened
Send Proposal
Opened
Stage → Qualified
Update CRM
Discover the Channel Mix That Converts Best for Your Audience.
Your audience may respond better to Email-first sequences, or they may convert faster when WhatsApp is the opening channel. Geta.ai lets you run Journey A/B tests that compare completely different channel sequences, not just message copy, so you find the optimal path for your specific customer profile. The winning sequence becomes the default, reducing CAC on every enrollment that follows.
- Test Email-first vs. WhatsApp-first vs. Voice AI lead sequences
- Compare 3-step vs. 5-step nurture cadences for the same audience
- Test different delay windows: 24h vs. 48h between steps
- Use actual conversion data, not industry benchmarks, to decide
Test the Right Things. Measure What Actually Matters.
Effective A/B testing starts with defining the right conversion goal. In Geta.ai you set the primary success metric at the Journey level: a reply, a demo booked, a deal stage advance, a purchase. Every A/B comparison is evaluated against this goal, not vanity metrics like open rates. Pair this with precise trigger conditions and audience filters to ensure both variants run on comparable, high-quality cohorts.
- Set the primary conversion goal per Journey: replies, bookings, deals
- Audience filters ensure variants are tested on comparable cohorts
- Trigger logic is shared across variants: same event, different sequence
- Goal completion exits the contact from both variants automatically
Configured triggers
Stage Change
Lead Stage → Qualified
Welcome + Proposal sequence
Behavior
Email Opened + Link Clicked
Hot Lead nurture flow
Time-based
No reply in 48 hours
Re-engagement sequence
Event
Form submitted: Demo Request
Demo prep sequence
Live, just fired
Priya Sharma: Lead Stage → Qualified
How Journey A/B Testing Works
From Hypothesis to Winning Sequence in Four Steps
A rigorous, no-disruption process for discovering the highest-converting journey path.
Create a variant branch in the Journey
Add an A/B node anywhere in your Journey canvas. Define Variant A (your current sequence) and Variant B (the challenger). Configure the traffic split, 50/50, 70/30, or any ratio. Both variants run in parallel from the same trigger, ensuring a fair comparison with the same audience conditions.
Enroll contacts and let the data accumulate
As contacts trigger the Journey they are automatically allocated to Variant A or B per your traffic split. Geta.ai tracks every engagement signal, opens, clicks, replies, channel switches, and goal completions, at the individual contact level across both variants simultaneously.
Compare performance at every step
The A/B analytics panel shows side-by-side conversion rates, drop-off points, revenue attribution, and CAC for each variant, broken down per step. You see not just which variant wins overall, but exactly where the performance diverges: which step, which channel, which message drove the difference.
Promote the winner, scale the best path
Once statistical significance is reached, promote the winning variant with one click. Geta.ai routes 100% of future traffic to the winner and archives the losing variant's data for reference. The Journey continues running without interruption, contacts mid-flow are not affected by the change.
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