PropEdge Realty
800+ portal leads a month, every one qualified by AI before a human ever calls.
Industry
Real Estate
Region
Mumbai, India
Products Used
AI Agents, Voice AI, Journey Orchestration, Engagement CRM
Lower CAC in 90 Days
43%
Avg. Lead Response Time
<2 min
Overview
PropEdge Realty is a residential and commercial property brokerage operating across Mumbai and the greater MMR region, listing on all major property portals including 99acres, Housing.com, and MagicBricks. With 800+ inbound leads a month across six portals and a WhatsApp inquiry line, their eight-person sales team was drowning in unqualified inquiries long before Geta.ai.
The Challenge
Portal leads arrived in a shared inbox with no prioritization, every inquiry looked identical whether it was a serious buyer with financing in place or someone browsing listings for research. Average response time was 4-6 hours, by which point most serious buyers had already spoken to a competing agency. The sales team spent most of their day calling leads who turned out to have no real budget, timeline, or intent, and the leads worth chasing often went cold waiting in the queue.
The Solution
PropEdge deployed a Geta.ai Web and WhatsApp Agent across all inbound portal and website inquiries, configured to extract budget, preferred locality, property type, and purchase timeline directly from natural conversation, no forms required.
Leads scoring above their qualification threshold trigger an instant Voice AI callback to confirm site-visit interest, while lower-intent leads enter an automated nurture journey with weekly WhatsApp updates on new matching listings.
Every qualified lead is handed to a sales rep with full conversation context and extracted fields already populated in their CRM, so reps start every call already knowing what the buyer wants.
Impact
| Metric | Before | After | Change |
|---|---|---|---|
| Lead Response Time | 4-6 hrs | < 2 min | -97% |
| CAC per Booked Site Visit | ₹8,200 | ₹4,650 | -43% |
| Qualified Leads Reaching Sales | 18% | 61% | +239% |
“We used to have eight people calling every single lead that came through, most of them going nowhere. Now the AI Agent does that filtering in the first two minutes, and my team only talks to buyers who are actually ready to move. Our cost per booked site visit dropped by nearly half in one quarter.”